i'm shalea brown.
a marketing enthusiast, strategist, and content creator
Content Marketing PRO dedicated to increasing monthly recurring revenue in your business or brand
This is Me...
I'm the go-to person when it comes to breathing life into marketing strategies. A confident, knowledgeable, and marketing geek. Having extensive academic knowledge, I stay up-to-date with the latest marketing strategies, processes, and techniques. Through real life projects I have gained skills and expertise in various marketing disciplines.
With a knack for transforming challenges into creative triumphs, I've navigated the marketing world from every angle - whether it’s spinning captivating tales for brands or diving deep into data analytics. My journey has been about connecting dots in unique ways, turning every project into a success story. Here in my portfolio, you'll see not just my work, but my passion for making marketing meaningful and effective. Let's make your brand's story the next big hit!
Marketing Strategy
Market Research
Social Media Management
Content Creation
Content Strategy
Data Analytics
Workshops & Speaking
Social Media Marketing
Email Templates
Blog Strategy & Writing
Clients & Collaborations
most of my CLIENTS are white label services so I cannot display a lot of their work because of confidentiality agreements
Case Study
Industry: Diverse (Community Health Clinics, Real Estate Companies, Staffing Agencies, Apartment Buildings, Medical Spas, Cosmetic Surgery Centers, Government Entities, Personal Branding)
Need: Expanding content marketing services without increasing resource strain
Challenge: The agency faced a dilemma: expanding their client list and services while lacking a dedicated content marketing team. The owner needed to offer comprehensive content marketing without overextending her existing resources.
Solution Implemented
- Blog Strategy & Writing: Developed and executed a tailored blog strategy, enhancing SEO and web traffic.
- Social Media Management: Created and managed engaging social media content, including captions and hashtags, to boost client engagement.
- Graphic & Email Template Creation: Designed visually appealing graphics and email templates aligned with each client's branding.
- Ad & Presentation Campaigns: Developed effective ad campaigns and persuasive presentations for various client needs.
- Organic Engagement: Focused on authentic interactions to build brand communities.
- Targeted Research: Conducted thorough research to ensure content relevance and impact.
Results
- Revenue Growth: MRR increased by over $15,000 (approximate, of course, I don't know how much this agency makes, I'm using an average add-on cost of social media services to make this determination through new social media services.
- Increased Web Traffic: 30% rise in organic website traffic due to SEO-rich blog content.
- Improved Client Retention: Enhanced service offerings led to higher client satisfaction and retention.
- Flexibility: Provided ad-hoc services, adapting to diverse client needs.
Tools Used
- Content Management Systems (e.g., WordPress, HubSpot)
- Social Media Management Tools (e.g., Hootsuite, Loomly)
- SEO Tools (e.g., SEMrush, Ahrefs)
- Stock Photos
- Process Payments (Zelle & Stripe)
- Graphic Design Software (e.g., Adobe Creative Suite, Canva)
- Email Marketing Platforms (e.g., Mailchimp, ConvertKit, Flodesk)
- Analytics Tools (e.g., Google Analytics, Facebook Insights)
- Project Management Software (e.g., Google Sheets, Trello, Asana)
The Agency Amplifier Method proved instrumental in transforming the agency’s content marketing capabilities, leading to significant growth in revenue, web traffic, and client satisfaction. The program’s comprehensive approach allowed the agency to offer a wider range of services, cater to diverse client needs, and achieve measurable results without increasing their resource burden.
Social Media Graphics & Projects
My Current Newsletter